Business Card Humor

It's not too often that you come across print-trade humor.

One of the few, better known, references to the print-trade in pop-culture that is  the business card scene from the movie "American Psycho".

The billboard below plays on the lines from the movie where we hear the thoughts of our main character as he assesses a coworker's card.

"Eggshell white with Romalian Type. Nice. Raised lettering, a subtle 7 inch bone border. And just look at the tasteful thickness of the headline. All perched on four evenly spaced, 3.2 metre, powder coated stanchions. My God, it even has a watermark."

The billboard is an ad for American Psycho on TV2, Norway's largest commercial television station.

The funny things for me are the fact that there is no such font as "Romalian" and "eggshell" is not a very definitive printing term (more likely an interior paint color).