$17m Squirrel
Submitted by jason on November 26, 2008 - 12:11pm
Sometimes it's a smart move to update a logo, no matter how iconic. Sometimes people end up overpaying for these redesigns. But it's rare that one ends up paying $17 million dollars to have someone slap a squirrel on their old logo and call it "new".
That's nearly exactly what happened with the redesign of New York's 31 year old "I (heart) NY" logo.
Ad agency Saatchi & Saatchi was tapped to create a change to the logo that demonstrates New York's statehood, with its campgrounds, golf courses, ski resorts, etc.
I should remind you that we at Print Market Direct would have only charged $100 for the first 3 rounds of logo design.
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Comments
Holy Moly. I am dumbfounded!
Holy Moly. I am dumbfounded!
I'll keep you in mind when
I'll keep you in mind when I need a logo for a client or myself :)
It almost seems that the
It almost seems that the larger the organisation the easy it is to hoodwink them. I work for a client who recently paid £2000 for the rights to a small white icon of a man. They have to pay royalties too, everytime it goes through the copier. UK companies seem to be particularly susceptible to spending lots on "marketing" rather than recognizing that the product is what comes out of the printer (the little white man). Copiers are used in most large organisations and i can't help but wonder how it will be policed, either.
I think you have a great product - but you will struggle to market it to the people who are prepared to spend these amoutns on a squirrel. Why? Because big companies for some reason expect big costs.
James.