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It's expensive to attract new customers. Instead, it's easier to get regular customers to buy more.
One way to do this is to offer freebies via a "Buy 10 Get One Free" type punch card. The format is fairly common, without a lot of options but here's a few things to consider when planning out a punch card campaign.
10th free or 11th free? As a business owner, choosing the go with "11th free" makes for an obvious first choice but the fewer purchases a customer has to make, the more likely they are going to keep purchasing in order to reach that goal. In fact, if they only have to buy 5 to get something free, there's a better chance that they'll continue to start new card after card to keep getting free products because it seems that much easier. The biggest bottomline is usually profit/loss which leads to...
Test the waters! It can be hard to gauge the pros and cons of introducing a punch card system. One easy way to try them out is to introduce a limited time trial period. An expiration date that an average customer can meet, printed on the card, lets you roll it out and observe the effects without committing to a permanent system.
Don't forget your info. You don't want to crowd a punch card but don't miss the opportunity to get your name, email or website out there.
No flimsy cards. These aren't just business cards! They'll be punched, pocketed and retrieved over and over, each time getting a little more worn. A heavier stock ensures that your customers aren't asking you to punch a crumpled up shred that used to be a punch card.
Design your spots. Almost all punch cards have designated spots to punch, making keeping track of numbers easier. Keep in mind that any important info like phone numbers, hours or an expiration date should be far enough away from the punch areas. Same goes if you're creating a 2-sided card!
Eliminate suspicion. The easiest way to remove the temptation to cheat is to make it just a little harder to be dishonest. Amazon.com has a number of specialty shaped hole punches
Lastly, a business that rewards its loyal customers, gains more customer loyalty!
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